Best Places to Buy Pink Diamonds Online

Best Places to Buy Pink Diamonds Online

Are you in search of the ideal platform to purchase pink diamond jewelry online? Look no further!

This guide has got you covered with informative answers to frequently asked questions such as:

  • Where to find pink diamonds online?
  • What factors should you consider when buying pink diamonds online?
  • Are pink diamonds suitable for engagement rings?
  • How can you ensure you’re getting a fair deal?
  • What warning signs should you be aware of when making a purchase?

Best Places to Buy Pink Diamond Jewelry Pieces Online

In case you require a speedy reference, here are my recommended choices for discovering top-notch pink diamonds from dependable online merchants.

However, please continue reading for additional details on each of these retailers.

Celebrities like Mariah Carey, Jennifer Lopez, and Blake Lively have been captivated by pink diamond engagement rings.

However, does a pink diamond ring suit your preferences? Let’s delve into it!

  1. James Allen

Shop at James Allen

One of the largest online retailers of loose diamonds is James Allen, with an extensive library of white diamonds, fancy color diamonds, and select gemstones available for your perusal. Using their 360 viewing technology, you can examine each individual stone up close and personal, giving you a comprehensive view of any secondary hues, clarity details, and cut shapes.

If you’re in search of fancy colored loose diamonds, James Allen offers a special section with over 600 pink diamonds to choose from. However, only about 80 of them are half a carat or larger. While the cost increases significantly with size, it is still possible to acquire an untreated pink diamond at half a carat for less than $2,000 (stone only).

Furthermore, their stones come with grading reports or certificates, many of which are included below. Take a look at this brownish pink diamond below:


James Allen provides an exceptional offer for those who purchase one of their high-quality fancy pink diamonds that retails for over $30,000. They allow you to choose a ring setting of up to $1500 for free, which can also be used towards a more expensive ring setting if you prefer.

Moreover, all James Allen customers are entitled to a free lifetime warranty for their diamond jewelry, regardless of the purchase price. This warranty covers any routine maintenance that your engagement or wedding ring may require, including retipping prongs, rhodium plating white gold, and tightening stones. Additionally, you can avail one free ring resizing within the first year.


  • Extensive collection of diamonds
  • GIA certified diamonds
  • Free lifetime warranty
  • Clear 360-degree view of all diamonds


  • Majority of fancy pink diamonds have a brownish tint.

Shop at James Allen

  1. Leibish & Co.

Shop at Leibish

Leibish and Co. is undeniably the most expensive retailer on our list, which is why it falls lower on our ranking. The majority of their pink diamonds are priced beyond the budget of most people. However, it’s important to note that they offer the most exquisite pink diamonds available online, with over 970 diamonds in varying intensities and hues.

One of Leibish’s unique offerings is their selection of Argyle diamonds, which are considered the most valuable and costly pink diamonds in the world. As specialists in fancy colored diamonds, they also provide diverse filters, such as overtones, such as this pink diamond with a purple overtone.


Leibish’s colored diamonds carry different certifications, including GIA, IGI, AGT, and their own in-house GIA graduate gemologist. Nonetheless, in-house diamond grading reports aren’t official grading reports, even if they’re performed by a GIA graduate. Leibish can arrange for GIA certification of your diamond at an additional cost.

In terms of warranty, they offer a manufacturer’s warranty that only covers flaws or defects in the actual design, typically related to the ring setting you’ve chosen for your diamond. They don’t provide coverage for wear and tear.

In conclusion, while Leibish and Co. is the priciest option, they offer the most stunning and exclusive pink diamonds, including the highly coveted Argyle diamonds, with a range of customization options and different certification choices.


  • Offers over 900 pink diamonds
  • Boasts the best coloration
  • Provides a 360˚ view of the diamonds
  • Option to obtain certification


  • Costly
  • No warranty
  • Not all diamonds are certified by GIA

Shop at Leibish & Co.

  1. Blue Nile

Shop at Blue Nile

Blue Nile is a well-known online diamond retailer with a long-standing reputation for offering high-quality diamonds. However, when it comes to pink diamonds, they fall short in comparison to their usual top ranking. Here’s why.

Firstly, Blue Nile offers a diverse selection of natural pink diamonds and Lightbox Lab pink diamond jewelry, but they do not offer loose lab-grown pink diamonds. Unfortunately, the selection process can be difficult for users due to the lack of 360˚ viewing.

Blue Nile offers this feature on most of their colorless diamonds, the same cannot be said for their pink diamond collection. The majority of the 200 pink diamonds listed on their site lack HD photos and video content, leaving users with a basic stock image to gauge the diamond’s quality. Moreover, most of the pink diamonds featured are of a light hue with little saturation. This lack of variety in saturation levels and hues results in a less desirable collection overall.

Blue Nile’s collection is GIA certified, the diamonds’ color can be difficult to determine without proper video and photo content. On the other hand, their Lightbox Lab collection offers a wider range of options for lab-created pink diamond jewelry in fashion rings, diamond tennis bracelets, earrings, and pendant necklaces.


One drawback of purchasing a pink diamond ring from Blue Nile is that they do not offer any warranty for the ring settings. However, they do provide one free ring resizing, and the manufacturer’s warranty covers defects but not wear and tear. Additionally, if a customer is unsatisfied with their purchase, Blue Nile has a 30-day return policy.

Blue Nile is a reputable online diamond retailer, their pink diamond collection falls short compared to their usual top-ranking standards. The limited selection, lack of user-friendly features, and lower saturation levels result in a less than ideal collection for pink diamond enthusiasts.


  • Established and reliable reputation
  • GIA certification
  • Includes 200 pink diamonds


  • Pink diamonds are mostly faint
  • Lack of 360˚ video for most diamonds
  • No warranty provided.

Shop at Blue Nile

What Are Pink Diamonds?

Pink diamonds are a fascinating subject in the world of jewelry and gemology, and are highly sought after by those looking for a truly unique engagement ring.

For a long time, the origin of their pink color remained a mystery. Unlike other fancy colored diamonds such as blue or yellow, there were no known chemical impurities that could account for the coloration.

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Today, we have a better understanding of how pink diamonds come to be. It is believed that intense pressure during their formation is responsible for creating the striking pink and red hues that these diamonds are famous for.

Frequently Asked Questions About Pink Diamonds

What is the suitability of pink diamonds for an engagement ring?

Pink diamonds, whether they are lab created or natural, are a great choice for an engagement ring. As long as the diamond is genuine, it will be able to withstand the wear and tear of daily use.

It is important to note that all diamonds, including pink diamonds, rank a 10 on the Mohs scale of hardness, making them extremely durable and resistant to scratches. This is why diamonds are often used for industrial purposes. So, whether you choose a pink diamond as a center stone or for melee stones, it is sure to make a stunning and long-lasting engagement ring.

mohs hardness scale

What is the price range of pink diamonds compared to other colored diamonds?

Pink diamonds, especially those that are natural and untreated, are generally considered to be among the most expensive diamonds. The cost of a pink diamond is influenced by several factors, including its color intensity, carat weight, and overall quality.

In general, fancy color diamonds, including pink ones, are more expensive than colorless diamonds. While pink diamonds are more expensive than yellow diamonds, they are less expensive than blue or red diamonds. Other colors, such as purple and green diamonds, are in a similar price range as pink diamonds.

The price of a pink diamond can vary greatly based on its quality. The higher the grade, the more expensive the diamond will be. For instance, a vivid pink diamond with a high carat weight will be more expensive than a light pink diamond with lower carat weight. In summary, while pink diamonds can be pricey, their exact cost depends on various factors, making it important to consider all of these factors when buying one.

Tips for Purchasing Pink Diamonds Online: What to Look For

When shopping for pink diamonds online, it’s essential to know what to look for to ensure that you are getting a high-quality diamond. While the traditional 4Cs grading system used for colorless diamonds applies to colored diamonds as well, there are a few other factors to consider.


One of the most critical factors to consider is the diamond’s cut. While cut is crucial for colorless diamonds, it’s not the most important factor for pink diamonds. However, it’s still essential to avoid diamonds with poor cuts that can compromise the stone’s integrity and make it more susceptible to damage.

For pink diamonds, it’s best to look for diamonds with a Good or Very Good cut grade. It’s also advisable to avoid brilliant cuts like round, princess, or cushion, as these shapes can detract from the light pink diamond color. While these diamond shapes may cost less, they may not showcase the diamond’s color well. Instead, opt for shapes like emerald, hearts, and Asscher cut diamonds to retain the diamond’s color and brilliance.

Ultimately, when purchasing a pink diamond online, ensure that you buy from a reputable seller who can provide you with accurate information about the diamond’s quality and characteristics. With these tips in mind, you can buy a beautiful and high-quality pink diamond that will make an excellent addition to your jewelry collection.


Pink diamonds are highly prized for their color, which is determined by their tone, hue, and saturation. Instead of grading each factor individually, the GIA considers all three when assigning a grade to a diamond.

Tone refers to how light or dark a diamond appears, with lighter tones being more desirable for pink diamonds. Diamonds that are too dark may show secondary hues of brown.

While tone is important, it should not be given too much weight in assessing a pink diamond. Hue and saturation are the primary factors to consider when evaluating a pink diamond’s color.

Fancy diamonds are graded using terms such as Faint, Very Light, Light, Fancy Light, Fancy, Fancy Dark, Fancy Deep, Fancy Intense, or Fancy Vivid. A pink diamond, for example, can have a fancy light purplish pink color and also be classified as fancy intense.

When purchasing colored diamonds, it is typically preferable to select a stone with a consistent, pure hue. However, pure pink diamonds are exceptionally rare, and most pink diamonds exhibit secondary hues of purple, brown, or orange. As a result, diamonds with a brownish-pink hue are generally less expensive.

The intensity of a pink diamond’s color is referred to as its saturation. As the saturation of a pink diamond increases, its price also rises. While pink diamonds are not typically highly saturated, those that are can fetch a high price.

The Argyle Mine in Australia is renowned for producing pink diamonds with stunning saturation levels. In fact, the mine has produced a large portion of the world’s high-quality pink diamonds.

Argyle diamonds are known for their intense hues and high saturation and have their own grading scale for the color of their pink diamonds, which you can find below.


Clarity is a crucial factor to consider when purchasing pink diamonds, and it varies depending on the retailer. For instance, Brian Gavin does not offer pink diamonds below the SI clarity grade, while James Allen carries a range of pink diamonds with I clarity.

Higher clarity grades are typically more valuable as they are rarer, but whether or not you need a higher clarity grade depends on the specific diamond you are considering.

For example, if you are looking at a very light pink emerald cut diamond with an I clarity grade, inclusions may detract from its overall appearance, as they will be more visible due to the light hue. On the other hand, with a darker hue, such as fancy brownish pink, inclusions are less noticeable.

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Fancy colored diamonds, like color gemstones, are categorized into different types, including Type Ia, Type IIa, Type Ib, and Type IIb.

A helpful tip is to look for diamonds with dark inclusions close to the girdle of the stone if you cannot afford a higher clarity grade, such as SI1 or VS2 clarity.

Type Ia colored diamonds are the most common and contain nitrogen throughout their crystal structure, giving them a yellowish tint. This is why fancy yellow and orange diamonds are also classified as Type Ia colored diamonds.

Type IIa colored diamonds have unique fluorescence and do not display any visible absorption. These fancy diamonds are the rarest, with blue diamonds falling under this category. Only 1% of all mined diamonds are Type IIa, emphasizing their rarity and explaining their high cost.


Aside from color, carat weight is another significant factor that affects the cost of a colored diamond. However, carat weight can often be mistaken for the size of the diamond, which is not always accurate.

For instance, a 1 carat marquise diamond may appear smaller than a 1 carat princess cut diamond, even though they both have the same carat weight. Therefore, it is helpful to familiarize yourself with a general carat weight scale for round diamonds, as different diamond shapes have varying face-up appearances.

Additionally, the rarity of colored diamonds also contributes to their high cost. Only 1 in 10,000 mined diamonds are a fancy color diamond, making them extremely rare. In the case of pink diamonds, for example, a diamond must be at least 0.20 carats to be considered large, and those over 1 carat are particularly expensive and rare. Finding a decent pink diamond over 2 carats is a significant accomplishment.

What Are The Red Flags To Watch Out For When Buying Pink Diamonds Online?

One important thing to keep in mind is that there are no shortcuts when it comes to purchasing fancy colored diamonds. Beware of any deals that advertise natural and untreated pink diamonds at low prices, as they may be either synthetic or a simulant.

If you’re planning to buy pink diamonds online, it’s important to be aware of potential red flags to avoid being misled or ripped off. One such red flag is the use of simulants, which are stones used to imitate gemstones. Pink diamond simulants can be any pink stone, including cubic zirconia (CZ), zircon, pink sapphire, morganite, garnet, pink tourmaline, and pink glass. Think also of other diamond alternatives you can buy.

Another risk is paying the price of a mined pink diamond for a lab-created or synthetic pink diamond. Synthetic diamonds are made by taking low-grade diamonds and heat-treating or irradiating them to turn them pink. Synthetic diamonds often have a more intense saturation that resembles a semi-precious pink stone rather than a diamond.

Private sellers on social media platforms such as Facebook, WhatsApp, and Instagram may not accurately represent their pink diamonds, making it easy to be taken advantage of. To ensure you’re not getting ripped off, look for a grading report or certificate from a credible lab like the GIA, AGS, or EGL.

However, even these reports can be faked, so it’s important to do your due diligence. The GIA offers two types of reports for natural diamonds: the standard colored diamond grading report and the color grading and origin report, which also includes information on where the diamond originated and is laser-inscribed.

To ensure you’re receiving what you’re paying for, it’s recommended to purchase from a trustworthy online dealer with a substantial number of reviews and extensive information. Fortunately, all of the stores we have discussed in this guide are considered legitimate online sources to buy pink diamonds and have a reputable track record.

Tips for Getting the Best Deal on Pink Diamonds When Buying Online

If you’re looking to buy a pink diamond online, it can be challenging to navigate the various options and get the best value for your money. Here are some tips to help you strategize your purchase and ensure you end up with a high-quality diamond that fits your budget.

Consider the 4Cs:

The 4Cs – cut, color, clarity, and carat weight – are essential factors to consider when buying any diamond. With pink diamonds, it’s important to pay attention to the cut, as prices can vary depending on the shape. Brilliant cuts, such as round diamonds, tend to be more expensive than other shapes.

In addition, pink diamonds with secondary color hues of brown will generally be less expensive. When it comes to clarity, make sure you can view the stone from all angles before choosing a grade. This will allow you to spot any inclusions that could affect the diamond’s value.

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Think about the setting

The setting you choose can also impact the overall cost of your pink diamond. If you’re looking to have a halo around your diamond, for example, it’s best to choose a stone with inclusions closer to the edge. In many cases, you can find diamonds with a clarity grade of I that have noticeable inclusions that won’t impact the direct line of sight.

By keeping these tips in mind, you can make a more informed decision when shopping for pink diamonds online and ensure that you get the best deal possible.

In addition to the 4Cs, the setting can also play a crucial role in the appearance and cost of a pink diamond. For example, if you’re looking to have a solitaire ring, you’ll likely need at least a half-carat diamond, which can be costly. However, choosing a halo setting can create the illusion of a larger center stone without breaking the bank.

For instance, a .35 carat round pink diamond with secondary brown hues set into a halo setting can be an excellent way to save money while still achieving a stunning and eye-catching look in the pink diamond market.

Understanding Diamond Treatments

Pink diamonds can be either mined or lab-created and may undergo various treatments to enhance their color or clarity. It is important to note that all lab-created pink diamonds are treated.

If a mined pink diamond has been treated, it will typically be priced lower than an untreated pink diamond. All sellers should disclose any treatments that a diamond or colored stone may have undergone.

Various treatments can be applied to pink diamonds, such as high pressure high temperature (HPHT) treatments. This process involves applying heat and pressure to a brown diamond to alter its color to pink. HPHT diamonds may have a secondary brown hue, which can result in a discount.

One advantage of HPHT treatment is that it is permanent, and the diamond will not require any further care. However, other treatments, such as irradiation, can alter the diamond’s color under extreme heat and may require special handling by a jeweler.

It is always important to inform a jeweler if your diamond has undergone irradiation treatment before any work is done on the piece. The jeweler may need to unmount the stone to preserve it during metalwork.

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