A very Vera shopping experience
When you think of classic Vera Wang bridal, chances are you imagine poofs of white tulle and lace. So upon entering the Vera Wang Bride flagship on Madison Avenue, the sleek black walls may shock you at first. It seems that may be Vera’s very plan, to get your attention and remind you that she is a modern designer and white poofs are a thing of the past, that she is the innovator of the American bridal market.
Surprisingly, it works. The black walls and furniture are the perfect backdrop for her dramatic gowns in shades of pinks, reds, black and yes, many, many shades of ivories. The salon features a wide range of the Vera Wang Bride and Luxe collections, from the more classic Vera styles to her very fashion-forward, avant-garde styles. All are expertly crafted using the one of a kind construction techniques she is known for.
When you choose a dress, make sure it is really who you are. Women have to be true to their own style. A formal dress is about self-expression – you want to be comfortable in your appearance. The dress should feel as good on as it looks. -Vera Wang
Gowns at start at $2,900 for the Vera Wang Bride collection and at $6,900 for the Luxe collection (which features more custom details) and can go up to around $30,000. Alterations are all done in-house and prices are available upon request. Appointments can be made by phone or a request can be made online and a consultant will follow up with you to schedule.
VERA WANG BRIDE, 991 Madison Avenue at 77th St., Upper East Side
Photos courtesy of Vera Wang.