New York Bridal Fashion Week
5 Things We Love About #NYBFW
It’s In Our Hometown
What can we say, we are all about New York and proud of it. Of course the biggest event in bridal should take place in NYC. Most of the American designers are either based here, or have a showroom here. Most of the bridal press is based here, as are some of the world’s most renowned event designers and wedding planners. And, we certainly can attest, the best weddings happen here. So cheers to NYC!
Image: The Berta Collection Runway Show
It’s the Main Event
Other U.S. cities have bridal markets, but the twice a year market held in New York is the only true Bridal Fashion Week. There are markets in Europe too, namely Milan and Barcelona, but all of those designers choose to show in New York as well. That’s right, the top designers from around the world come here to show their latest collections, even those buzzed about Israeli designers unveil their collections here first.
It’s More Fashion Forward Than Ever Before
Back in the day (not that we’re old) designers would show smaller collections with “bread and butter” dresses and one or two “editorial” looks thrown in to attract the press. Now, with big ready-to-wear designers such as Carolina Herrera, Naeem Kahn and Zuhair Murad presenting bridal collections as well, the collections are more representative of trend focused ready-to-wear than classic bridal. And we have to say we like that, a lot!
Image from the Reem Acra runway show at her showroom on Fifth Avenue
We Get to Connect with Other Editors
Sure it’s a crazy week of work and we’re running around exhausted, but the fact that we get to see our fellow editor and writer friends from across the country, and across the pond too, make it much more fun. And we anxiously look forward to our traditional stop for profiteroles between shows all season long.
Designers Keren Craig and Georgina Chapman at the Marchesa press presentation
We Get to Be Inspired
We’ve seen our fair share of white (and cream, and latte, and blush) dresses, but somehow during Bridal Fashion Week a few designers find a way to recreate the wedding gown and surprise and delight us. Sometimes it’s the established designer who reinvents their signature style and moves forward, other times it’s a new breakthrough designer who wants to break all the rules. Either way, we get excited and re-energized to cover bridal style and the New York wedding market for the next six months till we get to do it all again.
New designer Sabrina Dahan introduces her first collection at NYBFW