The Magnolia Tree297x197 Grain

Moda Operandi Launches Bridal


Moda Operandi

The online source for fashion fanatics moves into bridal

Moda Operandi, the online designer retailer that allows you to preorder the latest fashions straight from the runway, is getting into the bridal game.  Bridal fashion has been moving closer and closer to ready-to-wear, and the “I need to have it first” mentality of the fashionista set is now feeding the frenzy of brides as well.

Gowns that walk down the bridal runways are not typically seen in bridal salons for six to nine months and then worn by brides an additional six to nine months after that.  In-store trunk shows are traditionally the only way for a bride to get a chance to try on or purchase an off-the-runway gown before the official samples are available in stores.  For those who cannot wait for, or find a trunk show of the designer they are stalking, Moda Operandi offers an online opportunity to get to the gowns first.

With a combination of top bridal designer names such as Naeem Kahn, Lela Rose and J. Mendel, as well as highly anticipated newcomers Costarellos and Delphine Manivet, the bridal offerings, while small, have something for everyone.  The collection has a strong selection of boho chic and vintage-inspired offerings that don’t necessarily have the construction to require as much personal service or fittings you would receive in a traditional bridal salon.   Barn and beach girls, we‘re talking to you.

For the bride who goes the traditional route for her ceremony dress, Moda Operandi  offers many adorable short gowns to choose from, perfect for after parties, rehearsal dinners and post-wedding brunches (click here for more second dress ideas from our latest issue of The Book.)  And there are plenty of two and three piece ensembles to let you customize your wedding-day or weekend look or convert from one look into two, especially from Honor X Stone Fox Bride and Delphine Manivet.

A bridal mulit-designer trunk show called “The Trousseau” offers shoes, furs, lingerie, jewelry and just about every thing else you could possibly need to wear on your wedding day and features designers such as Oscar de la Renta, Charlotte Olympia and Judith Leiber.    We love the monogrammed Julia B. Couture Linens for the bride, or most especially for Mom to wipe away those wedding day tears.

The bridal collection trunk shows will be available for a limited time.  Depending on the brand, items have an average 16 week delivery time and a deposit is required for each item.   Prices are the same as standard retail prices, with gowns averaging between $3,000 to $12,000.  All gowns, fine jewelry and intimates are final sale.

All photos are courtesy of Moda Operandi