How to Snapchat
Everything you need to know about adding Snapchat to your wedding-day to-do list
While Instagram photos of your wedding details are worthy of framing (click here to learn how!), the Snaps your guests take at your wedding are more about showing what a great time they’re having celebrating with you. Your bridesmaids may want to share some of your getting ready images, you may want your photographer to Snap some first-look moments, and guests will want to share all the fun they’re having out on the dance floor.
For couples looking for maximum exposure, every so often Snapchat curators offer a Live Story option for weddings (just like sports and entertainment in certain geo-areas). Your guests may have the option to submit their Snaps to the Live Story, and they should keep in mind that curators are looking for Snaps that tell the best story of your wedding through sight, sound, motion and context, and/or feature a unique perspective, such as behind-the-scenes moments.
Before you start Snapping away your wedding plans and wedding day, read these experts tips and check out these super-cool resources to help you customize your Snapchat account on your wedding day and the do’s and don’ts to keep in mind.
CREATE A CUSTOM GEOFILTER
Custom Snapchat geofilters are the new wedding hashtag. Couples who want, and want their guests, to Snapchat their wedding can create an on-demand geofilter on their own or through new services, such as Geofilter Studio and Pixel by Meldeen. When designing a filter keep in mind Snapchat’s guidelines: Your filter should be 1080px wide x 1920px tall, web optimized and saved as a .PNG file. You can’t include hashtags, contact information, URLs and social media handles in the graphic. Depending on the square footage of the area and length of time you want your geofilter to be available you can expect to pay between $10 to $25 fee to Snapchat.
Geofilter Studio’s team of professional designers, will create a personalized geofilter ranging in price from $40 to $140, and can include your names, wedding date, and even custom designed illustrations of the bride and groom. While rush service is available, most design and approval turnarounds take 2-3 days. They’ll also work with you through the whole process, including submission and approval with Snapchat.
Wedding invitation design company Meldeen recently launched a custom design Snapchat geofilter division: Pixel by Meldeen. For a design fee of $100 their talented designers will create a personalized geofilter for your wedding (or wedding weekend) — to match an invite they designed for your wedding, something unique, or whatever inspiration you give them. (Just to be clear, you don’t need to get your invites from them too.) Snapchat’s geofilter fee is not included. Pixel by Meldeen can also provide analytics on your filters so you can see how many views they received.
Snapchat custom geofilter shown here, and featured, by Pixel by Meldeen
Create a Snapchat Account for Your Wedding
If you want friends and relatives to follow all your wedding planning moments and the big day too, you may want to open a wedding-specific Snapchat account. The account username can be the hashtag you’re using on Instagram, or another combination of your names and wedding date. “If you decide to create a wedding focused account you should start early and create a social media handle right after your engagement,” Victoria Nee-Lartey of Victorious Events NYC tells Twirl New York. “Once you launched your account you can post all your fun behind-the-scenes moments from the planning process to ring selfies to gown shopping, and cake tastings to build up the anticipation for your big day.”
INVITE YOUR PARTY GUESTS
TO BE FOLLOWERS
Once you decide which Snapchat account you will be using for your wedding stories add the account’s ghost (QR code) to your wedding website. And if you get your account set up before you have your wedding invitations printed, have the account’s ghost printed on a social media insert card that’s mailed with your invite to encourage guests to follow you. The team at stationery design company Bella Figura, advises couples to include short, clean URLs, handles or hashtags. “If it’s easy to type and remember, your guests are more likely to utilize it!” says Erica Henriksen.
WHO SHOULD BE SNAPCHATTING
Holding a phone and taking Snaps during your own wedding is not something we would advise, in fact the bride and groom should go phone-free for as much of the day as possible. Assign all social media to a member of the bridal party who will be front and center at all key wedding moments, and who you can trust to take good photos and videos. If you want your wedding team to enjoy the day and not be “working” your wedding, you can outsource your social media to the pros. Ask your wedding planner if one of her assistants can manage your account, or hire the team at Maid of Social to handle all of your wedding social media, including setting up accounts and hashtags, taking photos live or coordinating with your photographer. “Whoever is overseeing your Snapchat account, make sure they download each snap so the bride and groom can see it the next day,” says Maid of Social co-founder Heather Hall. “Don’t forget that unlike Instagram, after 24 hours it will be gone forever.”
WHAT YOU SHOULD AND SHOULDN’T SNAP
If you want to build up the excitement leading to the big day, or wedding weekend, Snap planning moments from various parties — engagement party, bridal shower, bachelorette party — as well as vendor meetings, such as the cake tasting and venue scout. You may want to put your phone away while trying on wedding dresses and let that be revealed as you walk down the aisle.
As for the wedding day, have your Story filled with key moments so guests who were unable to attend can watch from the sidelines. “Be careful not to show moments that are mundane or less than flattering,” says Victoria of Victorius Events NYC. “Nobody is interested in a boring speech or an unhappy bride. Be selective. With Snapchat you only have about 10 seconds to make an impact, so make it count.”
If you’re not sure what to Snap before the wedding begins, she suggests sticking to romantic and sentimental moments, such as the bride and groom interacting with their parents, sweet messages between the couple, getting ready (without fully revealing the wedding dress), the processional and vows, and first kiss as husband and wife. “It’s good to have an idea of what you want to capture before the event starts, but any moment you think is heartwarming or exciting can be recorded and shared.”
Snapchat custom geofilter shown here by Geofilter Studio
MIX OLD MEMORIES WITH NEW ONES
A wedding is the perfect time to share past snaps from your relationship. With Snapchat’s new memories feature you can include these memorable moments with friends and family who are following your stories. “The new memories function on Snapchat is a great way to weave moments from the couple’s past into their big day,” WeddingWire’s Senior Editorial Associate Sarah Title tells Twirl New York. “It’s fun for guests and the couple to look back on their relationship, but choose your throwback photos wisely, you don’t want to embarrass them on their wedding day.”