Social Media For Your Wedding Maid Of Social Justin DeMutiis Photography

How to Instagram Your Wedding

TRADE SECRETS

How to Instagram
Your Wedding

We asked the experts everything couples should know about posting their wedding on Instagram

Social Media for Your Wedding Maid of Social Justin DeMutiis Photography

CREATING A WEDDING HASHTAG

Couples can either go the simple or creative route when creating their wedding hashtag. Heather Hall, co-owner of Maid of Social, a PR and social media service for the wedding day, suggests double checking that no one else is using the same hashtag so the two feeds aren’t a mix of your pics and theirs. “Whatever wedding hashtag you create, make sure it’s user-friendly and easy to spell,” she adds. “This will help guests remember what to use, even after a few cocktails!” Need some help creating your wedding hashtag? Try the Hashtag Generator by WeddingWire. This free tool will come up with over 80 ideas based on your names, wedding date and location. Photo by Justin DeMutiis Photography via @howheasked and posted by Maid of Social

WHEN TO START USING A HASHTAG

Don’t be afraid to start using your wedding hashtag as early as you start posting your proposal pic! “The more you use your wedding hashtag,” says Samantha Roberts, co-owner of Maid of Social, “the more likely your friends and family will too.” Photo via @lovemeorleavemealonee

Social media wedding hashtag engagement ring selfie
Ceci New York Instagram for Your Wedding

HOW TO SPREAD
YOUR WEDDING HASHTAG

Once you’ve created your wedding hashtag let friends and relatives know what it is by using it in wedding-related posts and adding it to your save-the-date card and wedding website.  Don’t include it on the wedding invitation, but you can add a social card to the stationery suite (just like the reply card and directions card) to let everyone know what your wedding’s hashtag is. “Designing a social media insert card to complement your formal wedding invitation is a great way to get the message out,” says Ceci Johnson of Ceci New York. “You can also use your printed wedding program or table signs as last-minute reminders too.” Still worried no one will tag your wedding properly? Wedding planner Marcy Blum tells Twirl New York, “Usually one person posting and spreading the word is enough, but if a couple is really intent on a lot of postings, a few subtle, calligraphed table tents in the cocktail area will do the trick. You can also ask your officiant to mention it if the ceremony is the first piece of the wedding.” Photo by Ceci New York

CREATE A KEEPSAKE OF YOUR FAVORITE POSTS

You could screengrab each post while checking the hashtag feed on your honeymoon, or you can work with Luster, a printing company that can print out each hashtagged image during the wedding. A Luster team member will set-up a printer ($1,500), or two ($2,000), at your wedding and each time an Instagram post is tagged with your hashtag it will print out a 2”x3” photo, branded with your wedding logo, monogram or wedding date. You’ll get a digital library of all the photos too! For couples who want more of a scrapbook keepsake, you can save all the Instagrammed photos to Dropbox (here’s how!) and then have Social Print Studio print them in a bounded album or individually to be framed.

Luster Printers Instagram Hashtag
How to Instagram Your Wedding

INSTAGRAMMING MAY
PREVENT PUBLICATION

If you’re planning to have your wedding published in a wedding magazine or website, check with the Real Wedding Editor to see if they frown on social media coverage before they run it. “Some publications are very strict about no postings on social media pre-publication,” advises Marcy Blum, “so couples should do their research before hand if they would like to submit their wedding photos.” And if you’re not sure what “pre-publication” means it can include your own, your guests’ and vendors’ Instagram feeds. Photo by Sue Kessler for Christian Oth Studio via @christianothstudio

WEDDING INSTAGRAM DON’TS

Don’t use social media during the wedding ceremony advises Heather Hall from Maid of Social. “It’s best to stay in the moment and leave the ceremony up to the professionals.” Another wedding Instagram don’t is to keep the bride’s look a secret until she walks down the aisle. “It’s best to allow her to have a grand entrance!” she adds. Photo by Du Castle Photography via @ducastelphotography

How to Instagram Your Wedding

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